PRESERVING CULTURE. EMPOWERING CREATIVITY.

Sukhminder Jit Singh is the Founder and CEO of Khwahiish, driven by a lifelong passion for Indian art, heritage, and culture. With a distinguished maritime career spanning decades — including thirteen years as a Chief Engineer — he brings exceptional operational discipline and strategic leadership to the creative sector. Having led large global teams and managed multi-million-dollar projects such as VLCC and FPSO conversions, Sukhminder possesses the expertise to build scalable, world-class platforms.
At Khwahiish, his vision is deeply human. He seeks to honour artisans not merely as makers, but as creators whose work carries history, skill, and identity. By combining technical precision with cultural sensitivity, he empowers craftspeople to access global markets with dignity, ensuring that India’s rich heritage transforms into a lasting global legacy.

Amar George leads Information and Communication Technology at Khwahiish, bringing over 20 years of experience in IT service management and global operations. Having managed technology teams across four continents, he provides the technical leadership essential for scaling a reliable and future-ready platform.
His expertise in systems architecture, project delivery, and client-focused solutions ensures Khwahiish’s digital infrastructure remains robust, secure, and accessible. Amar’s approach aligns innovation with purpose — enabling technology to support, not overshadow, tradition.
At Khwahiish, he plays a key role in ensuring India’s artistic heritage is seamlessly documented, preserved, and shared with a global audience, allowing stories shaped by hand to travel responsibly through the digital world.

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As Creative Director of Khwahiish, Manhar Kaur leads the platform’s storytelling with creativity, clarity, and cultural depth. With over four years of data-driven marketing experience and a Bachelor of Commerce from the University of Melbourne, she brings a global and strategic perspective to preserving Indian artistry.
Manhar blends visual design, video storytelling, and analytical insight to translate artisan journeys into narratives that resonate worldwide. Her work ensures traditions are preserved without losing relevance in the modern world. With a proven track record of increasing engagement — including a 242% growth in social media reach — she ensures each artist’s voice is seen and heard.
At Khwahiish, Manhar plays a vital role in shaping a brand that is emotionally rich, culturally rooted, and globally impactful.

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Aliquet mattis neque eleifend vel. Nunc arcu eget magnis est vitae auctor. Tellus laoreet nascetur amet eget. Ac facilisi nullam pharetra dolor duis dui. Elementum ac nec risus facilisi.

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